Promotions for the movie started post-July 2013 and the first look of Krrish 3 was unveiled online.[43] Response for the poster was quite enthusiastic from the audience. The first trailer video was published by filmmakers on their official YouTube channel on 5 August 2013. It received more than 2.3 million views at YouTube within its first day of release and thereby surpassing the record held by Jab Tak Hai Jaan of 1 million views in one day. Krrish 3 trailer became the most watched Bollywood trailer on YouTube with 12 million views within two weeks, even eclipsing the trailers for such Hollywood superhero blockbusters as Thor (2011) and The Avengers (2012).[44][45] Press reaction has been positive to the teaser trailer with many stating it echoes the look of recent superhero movies from Hollywood such as Iron Man 3, the Amazing Spider-Man and Man of Steel. Author of Bollywood: An Insider's Guide, Fuad Omar wrote on his blog that such comparisons were unfair given they were based on comic books and intellectual properties that had been developed over decades. He commented that Krrish was very much an original character created by Rakesh Roshan and developed by Filmkraft and so the film and character deserved credit for setting a new standard for an original superhero which has not been seen elsewhere in the world. He also stated that no other filmmaker in India or elsewhere has managed to achieve what Rakesh Roshan and Hrithik Roshan have in completely creating a new character and comes out with a hugely successful franchise that is original and has fueled a fanfare similar to those of comic book heroes yet with Krrish's story still being written with each film.[46][47] Krrish 3 was the first Indian film to launch its own official Facebook Emoticons as part of promotion.[48] An official Krrish 3 game was launched for Windows smartphones, tablets and PCs. The game was developed by Hungama Digital Media Entertainment and Gameshastra.[49]
Taran Adarsh of Bollywood Hungama gave the film 4.5 out of 5 stars and stated that "the film has all the ingredients that make a splendid superhero film, besides being Rakesh Roshan's most accomplished work so far."[61] Madhureeta Mukherjee of The Times of India gave it 4.5 stars while commenting "For sheer vision, bravado and superlative execution, this one soars to new orbits. Latch on to this cape for an exhilarating ride."[62] Raedita Tandan of Filmfare awarded it 4 out of 5 stars, remarking "Hats off to Rakesh Roshan for dreaming big and actually pulling off this risky proposition. It's not perfect. But it has all the elements a good, entertaining film must have. All you Marvel superheroes, better watch out. Krrish is here to stay."[63] Anupama Chopra of the Hindustan Times gave it 3.5 stars and said, "Filmmaker Rakesh Roshan deserves a round of applause for giving us a homegrown superhero. Krrish 3 is ambitious and exciting."[64] Sarita Tanwar of DNA gave it 3.5 stars and wrote, "Krrish 3 is fast-paced and the VFX effects are smashing."[65] Rohit Khilnani of India Today gave it 3.5 stars noting, "The only part where the movie dips are during the songs. The music sounds too dated for this action-packed film."[66]
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The professional review by the critic board of Box Office India magazine found Krrish 3 an industry-defining event movie, stating: "Krrish 3 is not only a BIG film but transcends expectations. The film makes you proud of how far we, as a film industry, have come. It also makes a bold statement that our industry is at par with Hollywood when it comes to special effects. Rakesh Roshan has incorporated everything a Hindi cine-goers could hope for in this production. It is commercial cinema at its best, with exquisite flavours of action, drama, emotion and thrills. And stitching it all together is content that provides a wide enough canvas that has something for everyone in every age group."[67]
David Chute for the Variety, applauded Krrish 3 as "a charming Bollywood superhero movie" from a different perspective and applauded the heart and upbeat spirit of the movie for "not being an audience-pummeling industrial product like most of Hollywood's superhero films." He loved the way Krrish 3 "has the off-hand, anything-is-possible spirit of a children's book or fairy tale."[79]
Lisa Tsering writing for The Hollywood Reporter gave the film a negative review saying that "the musical superhero extravaganza is too scary for young viewers and too long-winded for everybody else". She continues that the "effort is admirable and the effects are certainly adequate, but can't compensate for uninteresting, drawn-out action scenes; childish logic and uneven acting, especially by Hrithik Roshan, who as Rohit mouth-breathes and toddles around with his head cocked to one side. Worst of all, the movie is devoid of that one secret ingredient that makes audiences love superhero films: It just isn't cool."[80]
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